I went with a good friend to the Johnny Was boutique downtown – in the event you’re unfamiliar, they’re a rich-hippie, SoCal boho-chic clothes line for girls (with some equipment and residential stuff), numerous flowery prints and embroidery and flowy clothes. I like a cool print and an embroidered shirt as a lot as the following individual (most likely extra) however for no matter purpose they’re not likely my aesthetic, which is nice as a result of they’re additionally not my worth level. I’d by no means been within the store, however my good friend wished to take a gander and I’m at all times completely happy to browse.
My cursory googling confirms that “Johnny Was” isn’t the founder’s identify however taken from a Bob Marley tune, they’ve been round for the reason that Eighties (okay, that shocked me), and I smiled once I noticed the literal phrase “boho stylish” on their web site, they’re proudly owning the look. The factor I wished most within the retailer was a bespoke (restricted version?) patchwork kimono that value one thing like $3,000 which whoa I suppose I gained’t be shopping for … failing that, their fleece throw blankets are ridiculously smooth and comfortable, and so they go on sale fairly commonly, I may see myself ending up with a type of since Patty wouldn’t let me steal hers regardless of how a lot I whined throughout my go to final yr.
Anymeans. They’ve their very own line of fragrances, I assumed they might be enjoyable to jot down about. And so right here we’re, solely I gained’t be taking the angle of strategy I’d imagined.
I’m fascinated by the connection of a model and its fragrance … let’s randomly take Chanel. For lots of people who recognize/covet the model, possibly they’re by no means going to personal a Chanel go well with or purse, however they may seize a little bit of the model magic in a bottle of Chanel fragrance or some make-up. Purchase your individual bottle of No. 5 and get your individual little bit of luxurious. After I sniff the Chanel oeuvre they (principally) make sense – they slot in with what I believe the road ought to odor like. They’re luxe, they could be a little aloof, a little bit daring, a little bit chilly … you get the thought. Their “traditional” lineup matches the model like a superbly made leather-based glove.
So, these Johnny Was fragrances. They’re named issues like Desert Moon, and Maui Coast, and hoo boy they’re … not nice. (Okay, advantageous, I went and regarded: the precise names are Desert Night time, Pacific Amber, Malibu Rose and Love 87, plus a pair further room spray scents, they’re 50ml for $98, making them one of many least expensive issues within the retailer.)
I imply, I wasn’t anticipating to like them. I’d be shocked if I cherished them, after which this is able to even be a really completely different overview. However they have been (at greatest) wan and skinny and uninspiring, and at worst have been unhappy and bitter, and so they appear so disconnected from the model aesthetic which, like it or hate it, is daring and kooky and has a powerful viewpoint which is something however boring. These scents, then again, may have been in a mall store – an inexpensive knockoff of one thing like Crabtree & Evelyn? — within the Nineteen Nineties. They have been bitter, uninteresting, or each. They have been muddled. My good friend (a fellow perfumista!) confirmed I hadn’t misplaced my thoughts. I want I had a photograph of my face once I was smelling the worst one which I believe was Love 87. We agreed that if we have been pressured to put on one it’d be Desert Night time, with a runner up nod to Malibu Rose, and people have been each barely higher within the rollerball than the spray, however I nonetheless wouldn’t put on it besides underneath duress.
I’ve already spent extra time (and extra phrases, fortunate you!) on these than I ever thought I might, however surveying this … state of affairs, I can’t assist however be fascinated that they’re so off-target. Perhaps they’re for individuals who hate perfume? I dunno. Right here’s what I believe they ought to odor like, off the highest of my head:
Desert Night time – white flowers, incense, heady, the unique, “dramatic” one
Pacific Amber – amber and vanilla, completely advantageous in the event you like that type of factor, the sweetly attractive one
Malibu Rose – rose, clearly, possibly a gourmand? Throw some vanilla in there, why not. The harmless flower-child one
Love 87 – patchouli made extra present / much less attention-grabbing, nevertheless it’s advantageous, it’s the “wild” one
Have you ever smelled any of those? Personal any of the road? Is there a perfume you’ve smelled that’s associated to a specific model of clothes or jewellery or no matter that you just thought was all fallacious, or not what you have been anticipating?
photographs through Pexels and the Johnny Was web site