Ebay UK launches Authentication Assure for tremendous jewelry

Ebay UK has introduced the enlargement of its Authenticity Assure programme to tremendous jewelry, as buyer demand for luxurious objects continues to realize momentum with double-digit development.

New and pre-loved tremendous jewelry offered for £500 and over will quickly be eligible to be independently verified in collaboration with GIA, the world’s gem authority since 1931.

The providing will develop to incorporate prime designer manufacturers together with Cartier, Van Cleef and Arpels, Tiffany and Co and Chopard, in addition to the authentication of unbranded vintage and distinctive items that includes gold, sure gems and jewels.

Launched in 2021, Ebay UK’s Authentication programme has expanded to embody an assortment of luxurious items, together with watches, purses and sneakers.

Ebay UK stated that the addition of tremendous jewelry to Ebay’s Authenticity Assure programme comes after {the marketplace} has seen a rise in searches for items from “fashionable” jewelry homes and unbranded objects, with the run-up to the festive season.

Searches for Tiffany rings, Cartier Love bangles and Van Cleef necklaces all elevated by over 25%, 20% and 10% over this era. Alongside this, unbranded searches for tennis bracelets and diamond rings additionally elevated by over 60% and 10%, respectively over an analogous timeframe.

Since 1931, GIA has been the world’s gem authority and as Ebay’s jewelry authentication collaborator will study the items eligible for the Authenticity Assure programme.

GIA gemologists and consultants confirm the situation and high quality of the piece, checking dozens of inspection factors to confirm it’s genuine at no additional value to the customer or vendor.

GIA additionally ensures its situation and high quality are as described within the itemizing. Particulars on the jewelry authentication course of are as follows:

  • Multi-point inspection by consultants: Jewelry is examined for authenticity by GIA consultants with years of trade expertise and data. It performs a multi-point inspection, to make sure the jewelry is genuine. As soon as verified, the merchandise is rigorously packed and posted to the shopper’s tackle at checkout by quick, tracked, signature-required supply.
  • Distinctive Authentication Card: Verified jewelry will obtain a singular authentication card with a QR code. Clients can scan the code to entry their merchandise’s documentation, and study extra about their jewelry and its authentication journey.
  • Verified Returns: Within the occasion of a return, each merchandise is inspected by GIA consultants earlier than it’s despatched again to the vendor. Returns are posted again on to the authentication collaborators, verifying its authenticity.

From late October consumers will be capable to browse and purchase from a number of unbranded new and pre-owned tremendous jewelry marked with an Authenticity Assure blue tick, with extra objects together with the “prime” jewelry manufacturers set to be eligible for the Authenticity Assure programme.

Tirath Kamdar, International GM of Luxurious at Ebay, stated: “Jewelry has at all times been fashionable on Ebay, and there was a noticeable improve in demand for each new and pre-owned items over the previous 12 months.

“Rightfully prospects need confidence when shopping for a particular merchandise, which is why we’re increasing our luxurious providing inside the Authenticity Assure program to now embody tremendous jewelry within the UK. Clients wish to belief what they’re getting is the actual deal and we’re proud to work with credentialed GIA gemologists and jewelry consultants to offer our Authenticity Assure service, to make sure they get what they anticipate.”

Pritesh Patel, GIA chief working officer, added: “GIA is the trusted impartial supply of information, requirements, and schooling in gems and jewelry; our mission is to guard customers. We’re happy to proceed collaborating with Ebay on its Authentication Assure, extending the service to the UK, serving to to guard the thousands and thousands of tremendous jewelry patrons and sellers on Ebay.”