Emily Ratajkowski to be new face of Flowerbomb

Viktor&Rolf have introduced that in the present day that writer, actress, mannequin, activist and entrepreneur Emily Ratajkowski would be the face of the brand new Flowerbomb marketing campaign worldwide from January 20, 2023.


Viktor&Rolf say:

Ratajkowski is a multi-faceted, modern-day feminist icon, difficult present biases to assemble an area of true empowerment, redefining what it means to be wholly and splendidly feminine. Her debut essay assortment “My Physique” was launched by Metropolitan Books, solidified by her New York Journal essay – the journal’s most learn story of 2020 – entitled “Shopping for Myself Again,” which led to widespread discourse round copyright and picture possession.

Intimately linked with an engaged technology of girls and female-identifying audiences, Ratajkowski is a lady that’s each highly effective and empowered, utilizing her platform to advertise a larger understanding of the altering face of femininity. Uninhibited and unapologetically genuine, Ratajkowski owns her distinctive femininity, sexuality and sensuality, redirecting the male gaze and reframing it for the lady who holds it.

Ratajkowski isn’t any stranger to fragrance promoting and was beforehand the face for Paco Rabanne’s Pure XS.


Flowerbomb was initially launched in 2005 and has remained within the High 10 US girls’s fragrances and the High 15 UK girls’s fragrances since then. It was composed by Carlos Benaim and Oliver Polge (now grasp fragrance at Chanel).