Indie Fragrance Model Highlight: Jazmin Saraï

Every week in Indie Fragrance Model Highlight, we query completely different manufacturers to seek out out extra about their model and the individuals behind it. This time we query Dana El Masri of Jazmin Saraï.

About you​

Inform us who you might be?

I am Dana El Masri. I am a perfumer, interdisciplinary artist, author and vocalist. I’m additionally the creator of Jazmin Saraï and On The Nose Podcast.

How did you get into the fragrance business?

I skilled on the Grasse Institute of Perfumery, graduated class of 2010 and I began my weblog The Scentinel in 2011. I wrote about my expertise learning in Grasse and did my greatest to attend tradeshows in New York whereas residing in Montreal, which is how I slowly began assembly extra of us on the North American facet of the business. Then I formally began Jazmin Saraï in 2014.

What was the primary fragrance you ever bought?

Soleil by Fragonard was my first fragrance however the first fragrance I bought for myself was Clair de Musc, Serge Lutens

What’s your favorite meal?

I really like Lebanese mezze, it is like tapas – a number of small dishes to enhance each other. I really like selection and I really like Lebanese meals <3

The place is your favorite place?

Alexandria, Egypt….I additionally actually love California

Do you’ve gotten an fascinating occasion trick or any hidden skills?

I like to sing and I might prefer to assume I am a reasonably good dancer!

Who would play you in a movie of your life?

That is a very good query and I truthfully do not know – I do not see a number of Arab girls within the Western movie world so it is arduous to think about somebody who can really symbolize me.


About your model​


Describe your model in a single sentence.

Jazmin Saraï is a group of scented merchandise (perfumes and oils) and experiences the place scent, music and tradition converge.

The place does the identify of your model come from?

Jasmine: Scent / Jazz: Music / Saraï: Tradition
Jazmin Saraï!

Who’re your perfumes for?

Curious, cultured individuals with a love for the multi-sensory and the distinctive.

Inform us about your newest fragrance.

JAZ is a jasmine soliflore that captures the flower in its entirety; soil, leaves, and petals.

If somebody needed to strive your fragrances, which one would you suggest they struggle first and why?


That basically is determined by style. I attempt to have one thing for everybody. I counsel the mixtape discovery set, that method one can undergo it with time and care and discover one thing that works for them. The scents are additionally all in regards to the expertise, so I usually counsel that! (when it is in inventory :p)

What challenges do you wish to overcome on your model?

Being a solo entrepreneur, international distribution with a view to be accessible.

What is exclusive about your model?

Jazmin Saraï was one of many first manufacturers to specific the connection between scent and music, and it’s a labour of affection with a really distinctive perspective, in the way it approaches tradition. Me and my model are one in some ways, in that I attempt to have intentionality, genuine creations, high quality merchandise and nil appropriation. It additionally merges East and West in a method that’s respectful and knowledgeable.

You may study extra about Dana and Jazmin Saraï at her website. You may hearken to the On the Nose podcast here.