Indie Fragrance Model Highlight: Poesie

Every week in Indie Fragrance Model Highlight, we query totally different manufacturers to search out out extra about their model and the folks behind it. This time we query Joelle Nealy from Poesie.

About You​

Inform us who you’re?

Ah, an existential query I’ve been asking myself for years. Professionally, I’m the perfumer/proprietor at Poesie, an indie fragrance model established in 2015. So far as all the things else goes, I’ve all the time vibed with what Bob Dylan stated: “I modify throughout the course of a day. I wake and I’m one individual, and once I fall asleep I do know for sure I’m any individual else.”

How did you get into the fragrance business?

I’ve beloved fragrance since I used to be somewhat lady admiring the attractive and mysterious bottles on my mother’s self-importance, however I by no means dreamed it could change into my profession. Then, a pal gave me a DIY package with fragrance oils of various notes, and I used to be instantly obsessed. One would possibly even say hyper-fixated (shoutout to my fellow ADHDers!). There have been hours studying, researching, and experimenting. I used to be working as the chief director of a nonprofit on the time, fully burned out, and desperately in want of a inventive outlet. Working at a small nonprofit doesn’t depart one with plenty of disposable earnings for what’s, it seems, a really costly passion. In flip, Poesie began as a part-time strategy to fund my dependancy to purchasing new aroma chemical substances, and I noticed I wished to spend my time fascinated with fragrance, and never my “actual” job.

What was the primary fragrance you ever bought?

I’m fairly positive it was one thing pink with a fairy on the bottle, again once I was utilizing chalk as make-up as a result of I used to be six and didn’t have the true stuff to play with. My first actual fragrance was Acapella by Mary Kay, which I beloved and was a favourite of my very glamorous grandmother. We’re speaking skanky musk, aldehydes, spices and florals, simply what each sixth grade lady goals of. I nonetheless love that scent, and I’ve a classic bottle I put on on particular events.

What’s your favorite meal?

My mother’s pecan pie. I feel that qualifies if the slice is large enough.

The place is your favorite place?
I’ve a classic blue velvet couch that I purchased from the property of a girl who was clearly dedicated to masking all the things she owned within the most quantity of fringe and tassels. Give me a wet day, a guide, a cup of tea, and that couch, and I’m in heaven.

Do you’ve an fascinating social gathering trick or any hidden skills?

I all the time discover 4 leaf clovers. I’ve discovered so many I’ve misplaced rely.

Who would play you in a movie of your life?

Undoubtedly a chunk of clay. If the movie of my life is just not claymation, I’ll riot.

About Your Model​

Describe your model in a single sentence.

Fragrance for women and gentlethems who love books, tea, and nerdy stuff.

The place does the identify of your model come from?

I feel it’s totally fascinating how odor is the one sense that bypasses the thalamus, which is the sensory gatekeeper of the mind. On this course of, odor goes straight to the olfactory cortex, which is the way it attaches to recollections and feelings in such a novel manner. I really feel like poetry does the identical factor, in order that impressed the identify )however in French for the aesthetic).

Who’re your perfumes for?

Anybody. It’s crucial to me that each one of our prospects can discover themselves in our model, no matter their gender identification, race, faith, the physique they stay in, age, and so forth.

Inform us about your newest fragrance.

The newest Poesie assortment known as “We Coronary heart Cardamom” and is impressed by the love of cardamom throughout the Poesie workforce and our followers. I wished to discover totally different points of cardamom: its citrusy freshness, its cozy heat, its woodiness. It’s such a magical ingredient.

If somebody wished to attempt your fragrances, which one would you advocate they fight first and why?

I don’t suppose you may go incorrect with Madar, which is our greatest vendor and for good purpose. It’s impressed by Persian rice pudding, with notes of creamy rice pudding, orange flower water, saffron, cinnamon, cardamom, dried rose petals, and sugared pistachios. It’s form of like a hug in a bottle.

What challenges do you need to overcome in your model?

The largest problem Poesie faces proper now’s capability. How do you create a top quality, handmade product at an accessible worth level from an organization with nice customer support, a fast turnaround time, and preserve all of that up as you develop? (In the event you’re studying this and have the reply, please message me.)

What is exclusive about your model?

I created Poesie as a strategy to appease my very own longing for perfume adventures, and in a market stuffed with so many selections – even throughout the indie perfume world – Poesie continues to be distinctive in its soul and its literary roots. We have now additionally prioritized an incredible buyer expertise from the very starting and preserve that in focus whilst we proceed to develop.

Discover out more about Poesie here.