Make an announcement with snazzy sneakers — That’s Not My Age

Photograph: Claire Pepper


In relation to sporting trainers, so far as I’m involved, it’s at all times a query of sport. I’ve by no means purchased into overpriced designer kicks and paying 5 hundred quid for sneakers. What a ripoff. And infrequently these footwear are fairly heavy once you decide them up (examine the value and quickly put them again down) in retailer. As somebody who performed competitively from a younger age, I’m firmly rooted within the correct sports activities shoe camp. Even now, after I’m extra sedentary than ever – undoubtedly one thing I must work on in my sixtieth yr – I desire to stay to respected sports activities shoe manufacturers. Significantly better to go to an organization with the technical know-how, comparable to Adidas, New BalanceNike, Salomon and Saucony, to go for trainers that assist and cushion the toes, quite than being won-over by a emblem. Even should you’re solely working to the outlets.

As a longstanding Sneaker Freak, I’m at all times testing who’s sporting what. Recently, I’ve observed lots of people striding round in Hoka’s brightly colored, supersized sneakers. Extra of an announcement than the ever present Adidas Samba – I like a retro style as a lot as the subsequent lady however normcore trainers simply make me need to go larger, bolder and bouncier. Vibrant and attention-grabbing beats uncomfortable and conformist, any day of the week.

What’s attention-grabbing is that the Royal School of Podiatry has endorsed 10 of Hoka’s trainers (extra particulars HERE).

That is the primary time a footwear model has been authorized  by the Royal School – so I spoke to the Martin O’Connor, head of communications, who advised me that the product has to satisfy excessive requirements to achieve an endorsement. Hoka footwear have been assessed by a panel of specialists and put by way of a podiatric advantage take a look at, ‘ We don’t actively wade into endorsements – not in a product placement manner however we do it by way of professionally authorized schemes. What’s satisfying is that that is nearly Hoka’s orthopaedic footwear and from a scientific perspective the faculty has made a judgement that this product will assist individuals.’

Whether or not you’re a severe runner or an city walker, that is excellent news for cozy shoe-lovers. My toes have been a bit troublesome these days so I’m tempted to offer Hoka a attempt. Out there from M&S, Sweaty Betty, Urban Outfitters and Nordstrom within the US.




Make an announcement together with your sneakers:



Summer time gown loaned from M&S (final yr’s assortment). Knitted tank, Essentiel Antwerp (final yr’s assortment). My very own Asics trainers (final yr’s assortment).


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