The Pure Diamond Council (NDC) has introduced the launch of its new world marketing campaign, To Treasure Now and Ceaselessly.
As a part of the brand new marketing campaign actress Lily James has signed on to be an envoy for the model.
The brand new marketing campaign goals to have a good time the flexibility of pure diamonds and the promotional shoot with James contains 4 seems to be styled with a wide range of pure diamonds.
The marketing campaign will likely be amplified by the NDC’s world retail companions together with luxurious impartial retailers resembling Razny, Hamilton Jewelers and London Jewelers.
David Kellie, CEO of NDC, stated: “The expertise, integrity, and authenticity Lily brings to the desk are the proper attributes to signify pure diamonds. It was unbelievable visiting Botswana for the primary time along with her final 12 months and now reconnecting in New York to shoot this marketing campaign that can proceed to help so a lot of our retail companions is actually thrilling.”
James added: “After visiting Botswana and seeing the optimistic influence the diamond mining trade has on the encircling communities and ecosystems, and studying about what goes into sustaining them, it made me wish to be much more intentional with the diamond jewelry I put on.
“For me, sporting pure diamonds is about celebrating the sentiment behind who gave me the diamonds and the particular second I consider once I put on them. It was so particular to launch my NDC ambassadorship with the To Treasure Now and Ceaselessly marketing campaign in my hometown of London. Now, to have the prospect to shoot this new marketing campaign in New York Metropolis, my residence away from residence, is a dream come true.”
The NDC is a world organisation whose members’ operations span 4 continents and ten nations together with Canada, South Africa, and Botswana.