Chanel have simply introduced that Timothée Chalamet would be the new ambassador of the Bleu de Chanel perfume. It marks the 27 year-old’s first ever collaboration with a magnificence or vogue label. His first advert marketing campaign, shot by Mario Sorrenti, might be launched in June adopted by a brief movie directed by ‘good friend of the home’ Martin Scorsese within the autumn.
While it’s not essentially earth-shattering information {that a} main vogue home is working with an acclaimed younger film star, Chalamet’s appointment looks like a progressive transfer for Chanel and an acknowledgment that depictions of contemporary masculinity are evolving. The French- American actor joins Chanel after the premature demise of Gaspard Ulliel, who was the primary ever male ambassador for the model and labored on campaigns for 12 years. Ulliel was a advantageous French actor however portrayed a extra conventional instance of what constituted ‘manhood.’ He was good-looking, chiselled, robust and within the Scorsese business from 2010 was tortured by recollections of a mysterious blonde lady. It’s 60 seconds of superbly shot nightscapes, a moodily-lit press convention, two glamorous ladies, a pair of big pink lips and is Bond-like in its styling. It may be onerous to get away from the concept fragrance campaigns are sometimes about want and desirability, however with Chalamet, Chanel have recruited somebody that may carry one thing else to the social gathering – sensitivity, duality and one hell of a spread. This yr alone we’ll see him play a younger Willy Wonka, Bob Dylan and he’ll reprise his main function within the sci-fi epic Dune: Half Two.
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